Peter Drucker has observed that a company’s first task is

Peter Drucker has observed that a company’s first task is “to create customers.” Lee Iacocca emphasized the same idea when he said that “the only job security anybody has in his company (Chrysler) comes from quality, productivity and satisfied customers.” What are some of the environmental factors that have contributed to the growing importance of satisfying the customer? Name some companies that have made “customer satisfaction” one of their main goals.

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