I need help how to understand these issues about my product

I need help how to understand these issues about my product that I am to sell to Italy using a distributor;1 Identification of key operational issues2 promotional strategies in Italy3 Identification of key financial and risk issues in Italy.
Note My product is Intelligent Mechatronic Systems Inc. (IMS) is a leader in telematics and infotainment technologies, including the convergence of both technologies in delivering the ultimate Connected Car experience. The company’s innovations are pioneering the Connected Car category while adding more purpose to every journey by making drivers smarter, safer and greener. – See more at: http://www.intellimec.com/about-ims/our-company/#sthash.oUKYWLBQ.dpuf. …….

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