Avila University Evaluation of Organic Valley Food Advertisement Questions
Critically evaluate a food- or nutrition-related advertisement. The advertisement can be from television, magazine, newspaper, or internet. You may use the Internet to research the product being sold. Be sure to include the following in paper:
- How the advertisement attempts to influence food choices.
- What audience is being targeted?
- What attributes of the product are emphasized?
- What mechanism is used to hold your attention?
- How factual is the information?
- What is used to lend credibility to advertiser’s claims?
- What part of the truth remains undisclosed?
- How effective is the advertisement?
