Advertising Tourism
Tourism is often one of the largest economic drivers for a local economy. According to the Desert Sun Newspaper, in an article posted on May 23, 2014, titled Events drove $5.8B tourism industry to record levels (Links to an external site.). http://www.desertsun.com/story/money/business/tour…
“In 2013, more than 180,000 attended the Coachella Valley Music and Arts Festival, with about 45,000 attending Stagecoach: California’s Country Music Festival. The combined 2013 regional economic impact of the events exceeded $254 million”
Directions:
After reading the article (link above), GO to various tourist websites (example, visithawaii.org). Then find at least two travel/tourism related articles. Analyze these sites for cultural aspects and their marketing strategies. Then analyze the articles for cultural aspects.
Finally, in a 2 pages no double space response discuss what you found, incorporating answers the following for each source of information analyzed.
- What kind of cultural information is presented?
- Who is the intended audience for the website/ article?
- How are the host communities portrayed?
- Are the host communities portrayed as welcoming or retreating from tourists? Why?
